F.A.O. Schwarz


When luxury toy retailer F.A.O. Schwarz reopened in 2004, they needed a classy, distinctive website to highlight their unique merchandise. In a tone both upscale and unfussy, I presented useful information about the company's merchandise, the flagship F.A.O. stores, and the website itself.

Here are links to some of the pages that I authored:

* Frequently Asked Questions about the F.A.O. website

* Information about the F.A.O. flagship stores

* Shopping Information and Services

* Descriptions of F.A.O. Schwarz Birthday Parties and Sleepovers

I was also responsible for writing hundreds of descriptions for the products sold through FAO.com.